The Task
Design a responsive website for a local business.
The Problem
33 RPM lacks a website, which showcases their records and differentiates the store from other record shops in Berlin.
The Solution
A website for 33 RPM Records, which conveys an authentic, crate-digging feeling, allowing customers to browse through records online.
What I Did
Web Design
Brand Identity
Competitive Analysis
UX Design
UI Design
User Testing
Redesign Concept
Crate-digging aesthetic giving the feeling of digging through records in the actual store.
A tiled carousel on the homepage conveying a sense of chaos customers experience in the physical store.
Tilted album covers throughout the design reinforcing a recurring theme of crate-digging and charming chaos.
Beautiful record covers highlighting album artwork as an integral part of the record buying experience.
In-store pickup, as well as delivery, to encourage customers visit the physical store, as well as purchase online.
Recommendations as a product category, since hand-picked recommendations by the owner are beloved by local customers.
UI Style Decisions
Neon pink as the accent color, providing strong contrast with the colors of the record covers.
Black and white for the rest of the color palette, allowing the tilted album covers to stand out in comparison.
A typeface with a punk rock and hand-stamped aesthetic for the "33 RPM Records" logo.
Their logo of a rainbow placed on top of the search bar, adding a non-conventional feel to the website, while still enabling customers to search for records online.
